Wood & Texture for a Brand Experience

Partners + Napier, an advertising agency in Rochester, NY, took on new space in The Metropolitan building this spring, an iconic location full of creative potential. The team at Bergman Associates, led by Project Interior Designer Suzanne LeFebvre, was tasked with designing the agency’s new offices. Their plans called for inventive and purposeful spaces that would give Partners’ employees and clients a comfortable experience while allowing their clients to see how the creative projects come to life.

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Wood, steel, and leather. Textures and tones of a taqueria.

Taqueria was a new concept to many who call the East Coast home. For two brothers who grew up eating their way through taquerias in California, it was a big disappointment to find the eateries didn’t exist on the opposite coast. Oliver and Leo came to NYC with their third partner, Tyler, in-tow bringing the taqueria experience to the east. Serving customers, hand-rolling burritos, deconstructing and perfecting recipes; the three did it all. From their work, Dos Toros was born.

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An Interview with Oak & Apple Cidery

Christian and Christina Krapf are owners of Oak and Apple Cidery, a new Rochester, NY micro-cidery that shows off its fair share of Pioneer Millworks reclaimed wood. They partnered with Ketmar Development to build the production and tasting room in Penfield, NY. Many thanks to them for taking some time out to talk with us (amidst getting ready for their public opening on September 22nd) about the space’s design, how they chose materials, and what makes for a really good cider.


Oak & Apple Cidery in Penfield, NY. Photo by Jerome Davis


Deanna: Tell me about Oak & Apple Cidery…

Christian: 11 years ago my best friend took me to a picnic in Olean [NY] where they have this tradition of farmers bringing their homemade ciders. The ciders I had had up to that point were really sweet, candy-tasting ciders, and the cider I had at the picnic were really different. I wanted to try making cider myself–and bring my own the following year.

When I met Christina, my wife, we started making it together. We had a lot of fun doing it and improving. We thought maybe we could sell it, so we set out on this journey to Oak & Apple. Our mission is to make the best quality cider we can.

Christina: What makes us unique is we do all of the production on site—the whole process is done here right on our farm. So we grow the apples, we press the apples, we ferment on site, bottle, filter, and sell right here. So it’s really a farm to glass experience.

We farm 700 trees, and our varietals are rare apples. Not your typical old English style and French varietals…Golden Russet, Balmers…they’re more rare, very bittersweet tart apples, which are good for hard cider.

Reclaimed barn siding, Pioneer Millworks American Prairie Taphouse. Photo from Oak & Apple’s Instagram.


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Thoughtful Sophistication—Interview with Jason Francis

We’ve been talking about Thoughtful Sophistication™ a lot in our studios; what it means to us and what we hope it means to others. Of course, there’s our Thoughtful Sophistication collection—but it’s more than just the products and finishes you see.  It’s a way to move Beyond the Barn™  to see the other side of reclaimed wood, options that are sleek and modern with a soul. 

However, nothing good comes from just talking in your own bubble, so we reached out to some of our design/build friends to get their take on Thoughtful Sophistication. 

Deanna had the fantastic opportunity to speak with Jason Francis of Tiny Heirloom, builders of custom tiny homes that take a new spin by allowing homeowners to upgrade in quality while downgrading in square footage. The family-run business, based in Portland, Oregon, is made up of Jason & wife Brianna, his brother Zach & wife Hannah, and brother-in-law Tyson & wife Michelle. You might already be familiar with the team and their work from HGTV’s, Tiny Luxury.

Deanna: Jason thanks for taking time to talk with me today. Tell me about Tiny Heirloom.

Jason: Absolutely, no worries. So we design and build custom tiny homes. We have a focus on high-quality and luxury aspects of design. We’ve focused on catering to 100% custom design. A lot of places out there in tiny homes and regular home building all you to customize a set of plans or add different ideas, but starting from a blank page was harder to find. So that’s what we took and applied to the tiny home world. I work with my brother Zach, and my brother-in-law Tyson and our wives who pitch-in on design ideas and the aesthetic-side of things.

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