Chevrons, herringbones, versailles, basket weaves–patterns. They’re everywhere! We’ve been talking about this trend of patterns and asking: what is it that makes people attracted to them? It turns out there are studies that look at our brain’s reactions and our emotional reactions to patterns. We see patterns even where there are no patterns.
So what is it about patterns that keep us coming back for more? We know they allow us to simplify daily life. Patterns can be calming and comfortable. Or intense and exciting. Here are the top patterns we’re seeing today (and why they’re attractive):
1): Chevrons and herringbones: The repetition and symmetry of these patterns in natural or monochromatic tones evokes the calming and harmonious. The angles inherent in herringbone and chevron give the surface a gentle movement, allowing the eye to travel up and down in a soothing manner.