Recently we were alerted to new photos of a Whole Foods Market in Chicago, IL that features a variety of our wood products throughout, plus custom trusses in the bar area from our sister company, New Energy Works. It’s funny how often “finished shots” of a project don’t arrive until a year or two (or more!) after its completion. This project was no exception having opened in early 2017. I struck out to learn more about it, connecting with Mark Scherrer, Senior Associate at BRR Architecture and lead architect for this particular Whole Foods, known to us as “Lakeview”. Mark recalled the store with ease and answered questions before I even asked:
If you’re not familiar with Whole Foods, they’re an award-winning national grocer with a solid ethos and product focus on natural and organic foods. The stores are an experience, each one unique–any chance we have to visit one, we take it!
Each Whole Foods Market is one-of-a-kind, fitted to the region and needs of customers. Departments within the stores are very purposefully designed and carefully integrated with each other to create a cohesive look and feel. Mark explained that for Lakeview: “The wood products from Pioneer Millworks were used as both defining and unifying elements. Cleaner and lighter wood planking installed at an angle welcomes customers and defines key areas such as the Cheese Shop and Juice Bar.”
A short time ago we asked for your feedback on our products–many thanks to all who responded! We want you to know we’ve heard you and we’re incorporating your feedback into our pricing, product collections, and R&D. A few highlights: all of you continue to feature wood in projects – from reclaimed, salvaged, vintage woods to sustainably harvested fresh wood products. Yes, us too. Then you told us that our new finishes and patterns continue to strike a cord. Cool, because we’ve spent the entire year coming up with new colors, patterns, and textures. Some of you said price can be a big player in whether or not you can design with wood while others said you thought all reclaimed wood was expensive. Perfect timing, we’d like to bring your attention to 8 of our species/grades that are under $8 per sq ft:
Folks that are passionate about a hobby, their profession, their home, a color, an author, a material, a movement—about anything at all—are fun to talk with. Their enthusiasm is often infectious and they always have something new (and many times unknown to others) to share. I found myself having such a conversation with Roblyn. A naturally creative and design passionate person, armed with an Interior Design degree from Rochester Institute of Technology (RIT), she has helped many of our clients achieve just what they envisioned with our wood products. Her excitement about color and textures or the latest and greatest in the design world is genuine. It comes across within moments of meeting her. We found comfortable spots in our lounge to chat about what she’s seeing in the design world, what role Thoughtful Sophistication plays, and what she expects we’ll all see more of in the future:
Megan: Thanks for taking the time to chat.
Roblyn: Of course!
M: I wanted to pick your brain a bit. I know you’re into design and often take what you see and create your own experience; personalize it. And you bring that to clients. So what do you think is the next wave, the next trend in our industry?
R: I think we’ll continue to see an aesthetic where designers are taking existing spaces and materials and incorporating them into a modern environment without losing the history or value of what already existed. We’re definitely in a time where there’s a strong desire to celebrate the history—and story—of our environments while marrying them with new elements and the high tech products we want and need to live and work with.
Pioneer Millworks American Gothic Mixed Hardwoods reclaimed paneling
A few weeks ago I would have said there was no way I could possibly like Reclaimed Ash in Custom Grey any more than I already did. Turns out, I was wrong. I visited a New Energy Works Timberframers lake home where Ash paneling is paired with tones of lavender and hickory in the master suite. I’m totally enamored! (Okay, yes, I do have an affinity for purple and my ultimate favorite species is hickory…still, I wanted to share this tranquil space with you):
The master suite. Grey, lavender, high-craft reclaimed goodness.
And here is a fun close up of the stone fireplace back with the wood paneling and flooring. Lavender and grey tones paired with the stone–yes please: